Engage your audience to create deeper relationships.

Banner ads are taking Net surfers as visitors to your homepage but that isn't deep enough to engage them. Perhaps some of them become your audiences. In some past years, companies concerned about putting social media into your business or not. By now, your business is completely involved in social media such as blog, tweeter and Facebook. Using those tools is now popular in the business scene.

How do you create deeper relationships with your audiences and customers? There are many points and/or skills, such as making links with your homepage, ranking top page by search engine and of course using social networks etc. Additionally, here are likewise important things which are homepage's content attractively, creating good communication with your audience and accessibility of your website. I'm going to write about a bit of accessibility because of doing research we normally click on website address on the first page and usually left side of  those address or tittles. What we need to do is making 'target keywords' of own homepage.The target keywords are when people research something, they types words in the search box on the Web. When you create your website, you must think about particular, longer keywords and using the keywords in the title tag. In addition, your contents are relevant to the keywords. Also search engines, like Google, provide some useful and skilful tools, such as adwords keyword tool, for web owners to improve their website. Meanwhile, your should well organise content on your website because this is also important to be interested in your audience and to join and use social media effectively as listening to people's voice what  they are talking about and what they want. You should not do that take control them.



reference:
http://www.avanade.com/Documents/Research%20and%20Insights/crmresearchsummaryfindingsfinalfinal270228.pdf

http://www.cuttingedgepr.com/articles/6-rules-for-successfully-engaging-in-social-media.asp

http://www.wearetechmap.com/index.php/headline/un-learn-everything/

http://searchenginewatch.com/2168021