After making strategy, your project or task is ready to start but before starting a project, in my opinion, you should make schedule as process plan like how to achieve a goal. This is not fixed plan, this have to be adjustable and flexible but do not be overambitious otherwise your project would face delay or some problems. Your project proceeds step by step to reach the goal. To divide a project with process plan that may help you if your project or task faced some problems. You will find a problem easily because you don't check through all of detail and process. Perhaps, dividing a project would deliver whole project or task smoothly. During a project, you work within a team so team play is a key element. You should communicate with your teammate in order to share clear vision and the same motivation. Well communication makes a good teamwork.
Examination your project is necessary and essential factor because the process plan is not perfect. You must know process of your project. In process of time there might appear result and/or performance to adjust and fix in order to deliver project on time and on budget and to achieve your project. During the project or task, it is necessary to do analyses.
Reference:
http://www.shawsystems.com/information/sevensteps.pdf
http://www.businessballs.com/project.htm
19.2.11
Here's my Favourite digital marketing creative and why?
My favourite creative is that TV commercials, like a short drama, were continued the rest of stories on the Web. That meant we could only watch the rest of stories on its website. The idea was successful, I believed, because its style created the commercials which were somehow more interesting and attractive than others. In Fact, many people watched those stories and also companies created several version of its drama. These kinds of advertisements were popular in Japan some years ago. Why did the companies make those advertisements? The answer was, perhaps, that when audience went to the website, they might have given some personal detail at least email. Honestly I've never been those website because I was busy working, although I was always interested in those commercials and I always thought to be going to watch it later then I totally missed a chance to watch it at live. Afterwards, I found those stories on YouTube.
I will give you these videos but I cannot translate all conversation, sorry. Despite of that, I give you a summary of the story. A man who is Japanese and couldn't speak other language at all has gone to overseas business trip in Paris, he met a beautiful attendant on the plane then he got to Paris. He was at a restaurant and saw the attendant with her friends there. He got great feeling as destiny, he would have got three choices to make a decision. Those were acting gently to ask them for the recommendation of the menu or acting quickly to chat up her via her friend who is Japanese or he did noting, he just observed and gazed because he thought there was impossible to talk to her.
Enjoy:)
Introduction (on TV):
http://www.youtube.com/watch?feature=player_detailpage&v=JK7v581tyFg
Gently:
http://www.youtube.com/watch?v=l1NBpTjw0Wk&feature=player_detailpage
Quickly:
http://www.youtube.com/watch?feature=player_detailpage&v=080TTfRgP1U
Impossible:
http://www.youtube.com/watch?feature=player_detailpage&v=2oOdk7INglY
I will give you these videos but I cannot translate all conversation, sorry. Despite of that, I give you a summary of the story. A man who is Japanese and couldn't speak other language at all has gone to overseas business trip in Paris, he met a beautiful attendant on the plane then he got to Paris. He was at a restaurant and saw the attendant with her friends there. He got great feeling as destiny, he would have got three choices to make a decision. Those were acting gently to ask them for the recommendation of the menu or acting quickly to chat up her via her friend who is Japanese or he did noting, he just observed and gazed because he thought there was impossible to talk to her.
Enjoy:)
Introduction (on TV):
http://www.youtube.com/watch?feature=player_detailpage&v=JK7v581tyFg
Gently:
http://www.youtube.com/watch?v=l1NBpTjw0Wk&feature=player_detailpage
Quickly:
http://www.youtube.com/watch?feature=player_detailpage&v=080TTfRgP1U
Impossible:
http://www.youtube.com/watch?feature=player_detailpage&v=2oOdk7INglY
12.2.11
How to select the most appropriate channels to reach digital natives
Digital marketing, there are lots of channels such as, banner ad for getting attention and taking audience own homepage and blog for providing piece of information and taking them as well. Each channel provides different quality and service. That is difficult to choose which channel is appropriate your project, campaign and so on. On the other hand, digital natives are always connecting digital world by computer, mobile phone and many other gadgets like iPod. They are living with digital medium so, that means how to attract them! That's it but how? Again, that is difficult, too!!
However, I believe there are no perfect channels for every plan, strategy, project etc, like a guideline, because each one is different from others. That means choosing channel that depends on what your strategy, whatever, is... And also, before making strategy, of course, there necessarily do research for knowing about your targets is important. When project starts, you already chose some digital channels those are potentially suitable for the project. Next what you might do that that collects its statistical data because you probably modify or adjust those channels in order to succeed. For example, making strategy, you chose ten channels before starting a project. Afterwards, you'll get some its statistic data and you analyse the data then perhaps you adjust channels that are reduced more appropriate channels to five or more less.
Reference:
http://fairsay.com/blog/hype-vs.-reality-what-digital-channels-are-the-most-effective
However, I believe there are no perfect channels for every plan, strategy, project etc, like a guideline, because each one is different from others. That means choosing channel that depends on what your strategy, whatever, is... And also, before making strategy, of course, there necessarily do research for knowing about your targets is important. When project starts, you already chose some digital channels those are potentially suitable for the project. Next what you might do that that collects its statistical data because you probably modify or adjust those channels in order to succeed. For example, making strategy, you chose ten channels before starting a project. Afterwards, you'll get some its statistic data and you analyse the data then perhaps you adjust channels that are reduced more appropriate channels to five or more less.
Reference:
http://fairsay.com/blog/hype-vs.-reality-what-digital-channels-are-the-most-effective
7.2.11
Top 10 considerations for an effective online marketing strategy?
Here are some considerations for developing strategy.
Survey
Collecting data is vital that start to make a strategy.
Strategic analysis
This is good to know market etc in order to design a strategy.
Planning and time span
Planning strategy is important when you run your business. Have a blueprint for your business then you must have a clear object, your potential customer, your final achievement and how to reach it. Additionally, you must make long-term and short-term plan.
Budget
When you design the strategy this is essential to think about your budget because it is limited. How much money you allow to spend each step within planning.
Home page
Making own home page is necessary. It is foundation for giving information.You try to appeal for an originality in order to make a distinction from competitors.
Online tools
Use online tools those are blog, email, social network for communicating with customers and/or gaining customers' though as feedback.
Search engine
Your home page should be link with major search engine, like Google, in order to get as many as visitors.
Banner advertisement
This also takes a lot of visitors on your home page because banner ad is put on a popular website.
Online advertising
Put advertisements on the Internet in the interest of getting attention and popularising own goods/services.
Review
You have to exam your strategy for the benefit of succeeding business. You should reconsider your plan, if necessary.
Survey
Collecting data is vital that start to make a strategy.
Strategic analysis
This is good to know market etc in order to design a strategy.
Planning and time span
Planning strategy is important when you run your business. Have a blueprint for your business then you must have a clear object, your potential customer, your final achievement and how to reach it. Additionally, you must make long-term and short-term plan.
Budget
When you design the strategy this is essential to think about your budget because it is limited. How much money you allow to spend each step within planning.
Home page
Making own home page is necessary. It is foundation for giving information.You try to appeal for an originality in order to make a distinction from competitors.
Online tools
Use online tools those are blog, email, social network for communicating with customers and/or gaining customers' though as feedback.
Search engine
Your home page should be link with major search engine, like Google, in order to get as many as visitors.
Banner advertisement
This also takes a lot of visitors on your home page because banner ad is put on a popular website.
Online advertising
Put advertisements on the Internet in the interest of getting attention and popularising own goods/services.
Review
You have to exam your strategy for the benefit of succeeding business. You should reconsider your plan, if necessary.
31.1.11
Effective means of gaining market and/or audience insight using online tools
I think basic factor is strategy/ tactic with using suitable online tools. At first, you might do research and conduct a survey on the Internet to get information about market possibility, consumer behaviour and so on, and then you will launch an advertising campaign based on that data.
Effective digital tools are homepage, social network which is facebook, blogs, etc, banner ad, You Tube and so on. These tools are different aim to use for obtaining market share and consumers. I think there are roughly two type of function, those use for attention and communication.
Typically, online commercial provide an image of goods/services for audience who give attention it and perhaps he/she tell its ad to his/her friends. Usually, successful and/or attractive advertisement gain many potential customers. Also, in this field, banner advertisement is a very popular method and You Tube, as well. Creating commercial is how well you inform audience about goods/services to get as much as attention. Not only digital marketing, but also traditional marketing.
On the Internet there is some popular communication tools those are facebook, twitter and blogs. How do those tools work? That is very simple. At first, you creaet own page then give some information about goods/servics such as its design, function, whatever you want to inform audience. When you have done it, you connect with visitors on the page. So, you will know what your audiences think of the goods/services as feedback. That might help to expand your idea, the goods/services' improvement and/or invention. You would be inspired.
Effective digital tools are homepage, social network which is facebook, blogs, etc, banner ad, You Tube and so on. These tools are different aim to use for obtaining market share and consumers. I think there are roughly two type of function, those use for attention and communication.
Typically, online commercial provide an image of goods/services for audience who give attention it and perhaps he/she tell its ad to his/her friends. Usually, successful and/or attractive advertisement gain many potential customers. Also, in this field, banner advertisement is a very popular method and You Tube, as well. Creating commercial is how well you inform audience about goods/services to get as much as attention. Not only digital marketing, but also traditional marketing.
On the Internet there is some popular communication tools those are facebook, twitter and blogs. How do those tools work? That is very simple. At first, you creaet own page then give some information about goods/servics such as its design, function, whatever you want to inform audience. When you have done it, you connect with visitors on the page. So, you will know what your audiences think of the goods/services as feedback. That might help to expand your idea, the goods/services' improvement and/or invention. You would be inspired.
24.1.11
what is digital marketing?
I think that digital marketing isn't basically different from traditional marketing. But digital marketing has more possibility to promote or collect information particularly, such as what companies provide us their goods or/and services or what consumers want and need. Also, digital marketing is very speedy and trendy because it isn't one way information.
What is the most interesting in this field is, I think, original web advertisement. That usually linked from magazine ad or/and TV ad etc to show more information and entertainment. That sometimes provides original drama and games. Of course, there are a lot of channels in digital marketing like email, mobile phone and so on.
The digital marketing expand into our lives with such a technology as internet, Wi-Fi etc. With technology, this feild need ideas or/and vision to make differentiation from rivals.
What is the most interesting in this field is, I think, original web advertisement. That usually linked from magazine ad or/and TV ad etc to show more information and entertainment. That sometimes provides original drama and games. Of course, there are a lot of channels in digital marketing like email, mobile phone and so on.
The digital marketing expand into our lives with such a technology as internet, Wi-Fi etc. With technology, this feild need ideas or/and vision to make differentiation from rivals.
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